From September 11 to 14, 2025, ZUCHEX International Housewares and Gift Fair – Turkey’s largest-scale grand event for the home and home appliance industry – will be held spectacularly at the Istanbul Fair & Congress Center. As a key exhibitor at the fair, Xi'an ATO INTERNATIONAL CO., LTD. will showcase the global premiere of its new 2025 Spring-Summer Glassware Collection. The company’s booth is located at Booth 11A B64 and warmly invites global merchants to visit and exchange ideas.
It is learned that the preparation for this year’s ZUCHEX Fair is progressing smoothly. Leveraging its influence in the global home industry, the fair has not only attracted high-quality enterprises from various countries to participate but also gathered a large number of overseas buyers from Central Asian ( Kazakhstan, Uzbekistan) and European ( Germany, Italy, Poland) countries along the "Belt and Road" Initiative. These buyers will arrive with clear procurement needs and cooperation intentions, explore high-quality supply chain resources on-site, and build an efficient connection bridge for cross-border trade cooperation.
The 2025 Spring-Summer Glassware Collection, making its global debut at this event by Xi'an ATO, centers on the core concept of "craftsmanship excellence + outstanding design" and redefines the elegant aesthetics of modern home living. The collection covers three core product categories:
Hand-blown crystal vases with exquisite patterns, fully demonstrating artistic texture;
Modern and minimalist tableware sets made of lead-free glass, balancing safety and visual appeal;
Handcrafted goblets and drinkware designed for high-end catering scenarios, meeting the needs of quality life.
Every product integrates functional innovation with aesthetic value, accurately catering to the demands of discerning buyers and interior design enthusiasts.
Since its inception in 1990, ZUCHEX International Housewares and Gift Fair has been a professional exhibition deeply rooted in the industry, and has now become a "trendsetter" in the home and home appliance sector in Turkey and even globally. Held annually in Istanbul, the fair focuses on displaying core product categories such as kitchenware, tableware, glassware, home decor, textiles, bathroom essentials, and small-to-large home appliances. It also covers supporting services including interior design and home safety solutions, attracting manufacturers, suppliers, and retailers from around the world. Serving not only as a display platform for cutting-edge products and technologies, it is also a crucial hub for industry trend exchanges.
For merchants planning to attend the fair, Xi'an ATO’s booth will be an unmissable "highlight check-in spot," with three core values worth noting:
Be the first to experience the 2025 Third quarter Glassware Collection up close – the collection has not been released through any channel before the fair, marking its first global offline debut;
Conduct in-depth communication with Xi'an ATO’s team to discuss product customization, wholesale cooperation models, and simultaneously gain the latest industry market trends;
Experience firsthand how the products perfectly integrate practical functions with classic design, and intuitively understand the product quality and details.
"Awaiting the opportunity to meet global merchants at Booth 11A B64, we look forward to jointly exploring future opportunities in the glassware industry and building long-term mutually beneficial cooperative relationships," a relevant person in charge of Xi'an ATO stated. The official added that participating in this fair is not only a key measure for the brand to expand into the international market but also an effort to leverage the platform advantages of ZUCHEX Fair to establish in-depth connections with buyers from countries along the "Belt and Road" Initiative, thereby promoting high-quality Chinese glass products to enter a broader global market.